About Us

Hey there, and welcome to Back Road Natural Traditions founded and owned by Samantha. Alongside her partner Philippe, they are the driving forces behind our eco-friendly brand, nestled in the beautiful landscapes of New Brunswick. Sami's from the wide-open prairies of Saskatchewan, while Phil's a city boy from the lively streets of Montreal. Together, we're on a mission towards living a toxin-free and self-sustaining lifestyle, not just for us but for our children who are still at home.

 Our journey started when we realized the toxic ingredients in everyday products were getting out of hand. So, we decided to simplify and go back to basics, making healthy choices that won't break the bank. With a spark of creativity from Sami, she began whipping up natural home products that fit our lifestyle and values. It wasn't long before her homemade deodorant became a hit among friends and family. Encouraged by the love, we decided to share our toxin-free goodies with everyone.

Our love for nature runs deep. Whether it's camping under the stars, hiking through lush forests, or 🎵(don't go) chasing waterfalls🎵 - we actually love waterfalls, and we find inspiration and peace in the great outdoors. That's why our brand vibe is all about bringing a touch of nature into your lifestyle.

 At Back Road Natural Traditions, we're all about more than just deodorants. We have aspirations to broaden our product range and we are excited to see what comes next!

Come join us on this adventure to a healthier, happier life—one that's rooted in natural traditions. 🌿🍁

If you're a retail store interested in collaborating with us and carrying our products, we'd love to hear from you! Reach out at: info@backroadtraditions.ca or check out our Wholesale page!

P.S.: Did you know? Samantha, our founder, brings a professional touch to our formulations with her Cosmetology license, held since 2017.

Eco-Friendly Movement

We're not just about making great products – we're committed to doing our part for the planet. We are doing our best to embrace eco-friendly practices!

1. Sustainable Packaging: Embracing eco-friendly practices, we utilize glass deodorant jars, kraft paper tape, recyclable shipping boxes, and compostable kraft honeycomb packaging. Occasionally, you may encounter packaging that isn't recyclable or compostable; we prioritize reusing received packaging whenever feasible!

2. Bulk Purchasing: We purchase our ingredients in wholesale and bulk quantities. This helps us minimize packaging waste and reduces transportation emissions, contributing to a healthier planet.

3. Continuous Improvement: We're always looking for ways to improve our environmental practices, we are human, and we aren't perfect - but we promise to look for ways to improve and give back at any moment we can!

Natural Commitment

At Back Road Natural Traditions, we're all about keeping it real with nature. Our ingredients are handpicked for their purity and punch, ensuring only the best stuff makes it into our products.

When we say natural, we really mean it. No synthetic nonsense here – just good ol' ingredients sourced straight from Mother Nature herself. From farm to formula, we stick to our guns on purity and transparency.

We're big on doing things right, too. We like to keep it ethical and sustainable, going for organic and Canadian goodies whenever we can. And hey, our Shea butter? It comes straight from Ghana, Africa – talk about global love!

Innovation? Yeah, we're into it. Mixing old-school wisdom with new-school smarts, we're always cooking up something fresh without losing sight of our nature-loving roots.